PRIAM news

May 2012

Tottenham Hotspur launch mobile retail commerce site

Tottenham Hotspur have launched their new mobile retail commerce site. The site, which has been developed by PRIAM Software, gives fans access to the range of kit and merchandise currently available from their existing ecommerce shop site.

The site is transactional and fully secure, it is browser based and completely device independent. It will automatically redirect customers to the mobile site and detect whichever device is being used, to then resize and transact accordingly.

It can be used on any smart phone or tablet device and as with all eCommerce solutions from PRIAM Software, it is fully integrated with the call centre and back-office systems to deliver a fully multi-channel experience for the customer.

Victoria Howarth, Head of Retail, Tottenham Hotspur.
"The development of a mobile site is crucial in order for us to deliver a truly multi-channel retail experience and allows customers to communicate and purchase with us in an easy and convenient way. The link into our existing retail portfolio is also crucial to the success of this channel. It will ensure a seamless delivery of customer service and a top class retail experience and has been achieved through the use of the new PRIAM mobile commerce, linking smoothly into the existing back and front end systems we use".

Glyn Carvill, Managing Director of PRIAM Software.
"The launch of our mobile retail commerce offering is an important step for PRIAM and demonstrates our ability to provide a wide range of solutions to multi-channel retailers. We are proud to be associated with such a forward looking football club as Tottenham Hotspur and look forward to developing our relationship further".

Please click here if you are interested in a mobile commerce solution for your business

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