Penny Plain - PRIAM client case study

case studies Penny Plain

our work with Penny Plain

Penny Plain specialises in supplying classic women's fashion through its catalogue and retail outlets. Over the last few years Penny Plain has been quietly establishing a reputation for supplying top quality garments at affordable prices. Using all of their design flair and expertise, the Newcastle based fashion company have created a second brand name. Oliver and Kerr is a menswear catalogue supplying garments along the same classic lines as Penny Plain.

Penny Plain have been associated with PRIAM Business Software for nearly 5 years. Since installing PRIAM the company has experienced significant growth. They run a busy call centre, currently have 12 retail outlets and an e-commerce web site. Penny Plain prides itself on its speed of response to customer orders, both in the call centre and with its back office fulfilment systems. The PRIAM System is an integral part of this complex operation. The integrated nature of the product allows the call centre operatives to advise the customer of stock availability and for picking lists to be printed in the warehouse within a matter of minutes.

Focus on Penny Plain

Just as important are the management reporting tools which are a combination of standard reports supplied by PRIAM and ODBC based reports created by the IT Manager of Penny Plain. He commented that the integrated nature of PRIAM controls every aspect of the business systems at Penny Plain.

Glyn Carvill, Commercial Director for PRIAM commented: "Penny Plain is a sophisticated fashion based mail order business working in a multi channel sales environment. The ability to produce multi dimensional grids for fashion and textile companies is just another example of the huge amount of functionality that PRIAM offers."

Companies such as Penny Plain require a single integrated CRM/ERP solution. PRIAM Business Software provides that solution.

PRIAM client quotes

"We have an excellent relationship with PRIAM, a relationship that has enabled us to take the functionality and usability of the system far beyond our original requirements."

IT Manager at Penny Plain.

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